Keep in mind that your product is not an object of the competition with the other companies. The only one you should rival is you yourself! Day by day you have to develop and get better, you have to lend soul and heartiness to your project, you have to psych your team up for new achievements and the better results. As Henry Ford said, “quality means doing it right when no one is looking”. Take a cue from the distinguished engineer and businessman and you will come up trumps.
Enhance your product or service not for the others. Do it for yourself! And focus not just on becoming an ideal but on a daily process. There is no limit to perfection. It is day-to-day efforts what can assist you with creating an outstanding product or service.
Definitely, your customers' needs should be considered. The clients show what they like by making orders. This is their way of saying "Thank you for your ideas!" or "this won't work!". Now you know why we appreciate your feedback so much!
If you want to be glorious by the quality you provide, do it right.